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When I was five years old my mother gave birth to
twins — my brother, Bob, and my sister, Sue.
They caused quite a flurry of activity in our immediate
family, the neighborhood, and even my hometown
when their picture made the front page of the local
newspaper.
My reaction to all of this was not the happy scenario
my parents had anticipated. I did not greet these little
bundles of joy with open arms. In fact, it was just the
opposite. I was unhappy and jealous of all
the attention they were getting, and began to pinch
Bobby's plump, pink arm when my mother wasn't
looking (in my juvenile wisdom, I decided that if he
cried often enough, my parents would want to get rid
of him)!
Unfortunately, my ploy was quickly discovered, and I
was sent to stay at my grandmothers house more
often than I would have liked during those first few
weeks. Things eventually did calm down and I actually
came to like these new little critters (in time).
Recently my mother and I were reminiscing and
laughing about my behavior and my frequent trips to
my grandmother's house when my mother said, "Well,
you know, that probably wouldn't happen today but
those were the days before self-esteem." I
knew exactly what she meant.
I admit my behavior was pretty bad towards my new
siblings and probably could have been avoided
altogether with a minimum of "child psychology." But
in my parents' generation, the psychological
preparation for a new baby (or in this case, babies!)
wasn't "front and center" the way it is now. I'm not
saying that was right. But I am saying that it probably
wasn't as extreme as what I see happening
now.
From No Self-
Esteem to Too Much Self-Esteem
What's happening now? What I have noticed in the past
twelve years of interviewing hundreds, if not
thousands, of candidates is that, quite frankly, some
have more self-esteem than they warrant!
What I see are candidates who have had mediocre
performance in a company but who are
overly proud of their contribution. What I see are
companies that have become like educational
institutions (don't get me started on grade inflation!),
passing out "Presidents Club" awards en masse.
So, how can you know when you are hiring if you
have a real performer in front of you or someone
who has unjustifiably been told over and over and
over that they're a performer?
Drill Down on the
Numbers
One important way for you to find out if that potential
employee you're talking to is the "real deal"
is to get lots of factual information —
in other words, get the stats. Just like in baseball (Go
Sox!), there's no hiding the numbers.
Here's the information you should get for the past five
sales years:
- What was their actual dollar annual quota?
- What actual dollars were sold before the
end of the sales year? (Important: if candidate starts
talking about "run rate" and pipeline activities, it could
be diversionary. Be careful not to be sidelined.)
- What was the average size deal they
sold and how many deals did they do to
reach goal?
- If there are any awards listed, at what point
in quota performance did award status kick in? (I
interviewed one candidate who came from a company
where Presidents Club status was awarded when you
reached 80% of your sales quota!)
- Find out what percentage of the sales force
made it to the awards level. In other words, how
"exclusionary" was the awards program. (You could be
hiring a superstar or someone from a company with
low barriers to entry on the awards programs.)
- Beware of the "Rising Tide Syndrome." If
the candidate sold in an industry that had a dramatic
upturn, and where every salesperson was selling up a
storm (think internet connectivity in the 90s), you need
to determine how much of his success was attribute to
actions, as opposed to just order taking.
In the end, you need to be like Joe Friday and "get
the facts," in order to hire the salesperson who is the
real deal. Someone with a healthy ego and
healthy (not inflated or deflated) sense of self-esteem
will be fun to work with and able to get you the real
results you're looking for.
I found out I couldn't make my little brother Bobby go
away by pinching him. Unfortunately, you won't be
able to make the wrong sales guy go away by pinching
him either — so get all the stats you can before
you make the offer!
Tell me
what you think — is too much self-esteem
a problem in your organization?
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